Do I need a badge if my listing is paid?

Paid listings do not require a badge. You receive a dofollow link on your listing page automatically.

Why is my badge link still nofollow?

The link becomes dofollow when your Domain Rating (Ahrefs) is at least 20 and spam checks pass. Check your Domain Rating and ensure your site is not flagged.

What happens if I remove my badge?

Your listing goes back to "waiting for badge" status. We email you. Add the badge back to your site and your listing republishes automatically.

How badges and dofollow links work on your listing

Set up your badge to publish a free listing. Learn when your link becomes dofollow and which badges are automatic. A free listing also needs a complete founder profile.

Updated 4 October 2026

Badge setup for free listings

Free listings require a badge placed on your website before publication. For a free listing the founder profile must be complete too. Visit your listing's badge page, select a design (shape, colour, size), then copy and paste the HTML snippet onto your site. The badge links directly to your listing here.

Badge checks and republication

Our crawler scans your website every 7 days to confirm the badge is present. Once found, your listing publishes automatically. If the badge is removed, your listing returns to "waiting for badge" status and we notify you by email. Restore it to trigger automatic republication.

Link status: nofollow and dofollow

Your badge link begins as nofollow. It switches to dofollow automatically when two conditions are met: your site's Domain Rating (Ahrefs) reaches 20 or higher, and our spam filters clear you. If either condition fails, the link remains nofollow.

Paid launches receive a dofollow link on your listing page without needing a badge. Free listings show a nofollow link instead.

Automatic badges

Launch of the Week winners, Launched and Verified badges appear on your profile automatically when earned. These require no setup. (Featured is a paid placement with its own badge, not an award you win.)

Questions people ask

Do I need a badge if my listing is paid?: Paid listings do not require a badge. You receive a dofollow link on your listing page automatically.
Why is my badge link still nofollow?: The link becomes dofollow when your Domain Rating (Ahrefs) is at least 20 and spam checks pass. Check your Domain Rating and ensure your site is not flagged.
What happens if I remove my badge?: Your listing goes back to "waiting for badge" status. We email you. Add the badge back to your site and your listing republishes automatically.