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Page Builder Sandwich

Fact file: WordPress page builder, free plus Pro, from a UK company

  • WordPress plugins
  • United Kingdom
  • Verified by founder

Product: Page Builder Sandwich, a WordPress plugin. Maker: Zinn Digital® Ltd, which develops, sells and supports it. On the market since 2015. Model: free plugin plus paid Pro plans, sold through Freemius, each with a 14-day no-card trial. Core facts: 44 free blocks, 112 in Pro, 20 free kits and 28 in Pro, an accessibility checker and an MCP server for AI assistants.

Summary

Screenshots

  • Sandwich Studio editing a bakery home page, with the layers panel on the left and the block inspector on the right
  • The finished bakery home page as visitors see it
  • Page Builder Sandwich settings: the class name prefix and the AI agents (MCP) connection
Screenshot of the Page Builder Sandwich homepage

Homepage of Page Builder Sandwich

Page Builder Sandwich is a WordPress page builder. It stores pages as plain WordPress blocks instead of shortcodes or a private format, so WordPress, your theme and your SEO plugin can keep reading them whatever you add later. Build in the standard block editor, or use Sandwich Studio, a full-screen visual editor with a layers panel, undo history, a command palette and keyboard shortcuts.

A page loads styles only for the blocks it uses, taken from your own uploads folder, with neutral class names and no generator tags. A measured test page gained +0.5 kB and sent 0 requests to servers owned by other companies. The free accessibility checker points out missing alternative text and weak colour contrast while you work.

The free plugin offers 44 blocks and 20 website kits. Pro adds 68 more blocks, 8 more kits, a form builder, popups, A/B tests, a theme builder, a design system, a WooCommerce store builder and imports from Elementor, Divi, Beaver Builder, WPBakery and Figma. AI agents such as Claude, ChatGPT and Cursor can create pages via its MCP server, which has 150 tools.

It has been a WordPress page builder since 2015, and version 6 is a new builder from the ground up. Zinn Digital® Ltd develops, sells and supports it, and Neil Lock builds it.

Recorded features

  • Pages stored as plain WordPress blocks, without shortcodes
  • Sandwich Studio, a full-screen editor offering layers, undo history and a command palette
  • 44 blocks in the free plugin, 68 further ones in Pro
  • Free: 20 website kits and section patterns; Pro: 8 additional kits
  • Each page gets just the CSS it needs, hosted on your own site
  • Accessibility checks covering alternative text and colour contrast
  • Site design panel that stays aligned with your theme's theme.json
  • MCP server offering 150 tools to Claude, ChatGPT and Cursor
  • Pro includes forms, popups and A/B tests
  • Pro includes a theme builder, dynamic content and query loops

Pricing

Pricing model: Freemium

The plugin has no charge and no time limit. Page Builder Sandwich Pro is offered on a yearly or monthly basis, covering 1 site, 5 sites or unlimited sites, and every option starts with a 14-day trial without a card.

See Page Builder Sandwich's full pricing (opens in a new tab)

Questions and answers

Does Page Builder Sandwich cost anything to use?
Not for the core plugin, which has no time limit and comes with 44 blocks, 20 website kits, Sandwich Studio and the accessibility checker. Page Builder Sandwich Pro layers on 68 further blocks, forms, popups, A/B tests and a WooCommerce store builder, and its 14-day free trial needs no card.
What happens to my pages when I build them with it?
They are stored as plain WordPress blocks rather than shortcodes or any private format. That lets WordPress, your theme and your SEO plugin read them, and the content of a page remains visible even when the plugin is deactivated.
Does it make my website heavier or slower?
A page pulls in styles only for the blocks it contains, served from your own site. Tested on one measured page, the plugin contributed +0.5 kB and 0 requests to servers belonging to other companies, and the phone Lighthouse score held at 100.
Is it possible to bring over pages made in Elementor or Divi?
Yes, through Pro. Pages made with Elementor, Divi, Beaver Builder and WPBakery are turned into blocks, you get a report listing anything worth checking, and the original pages are left untouched.
Which company stands behind Page Builder Sandwich?
Zinn Digital® Ltd develops, sells and supports it, while Neil Lock is the person who builds it.

Timeline

  1. Speed measured on a clean WordPress site (opens in a new tab)

    Page Builder Sandwich 6.28.0 added 0.5 kB to a page and no requests to other servers; the Lighthouse performance score on phones stayed at 100.

  2. Version 4.0 on its first birthday (opens in a new tab)

    Version 4.0 was released on the product's first birthday, with an enhanced user interface.

  3. Version 3.0 (opens in a new tab)

    Version 3.0 rethought the builder's interface, ten months after the public release, with around 6,000 active installs at the time.

  4. Shortcode mapping announced (opens in a new tab)

    Shortcode mapping was announced to support 800+ plugins and 2,000+ shortcodes inside the builder.

  5. Free Lite version released (opens in a new tab)

    A free Lite version of Page Builder Sandwich was announced, a trimmed-down edition of the premium plugin.

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People

1 on record
Founder of Page Builder Sandwich
NameRole
Neil LockDeveloper

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