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The Support Queen

Record: The Support Queen, a Madrid consultancy for customer-facing systems

  • Consultants & advisors
  • Spain

Entry type: consultancy. Category: Consultants & advisors. Country: ES. Operator: Nia Lock, business consultant and developer. Delivery is remote, from Madrid. Clients are online and physical businesses worldwide. Scope fields: SEO; Google Ads; custom website design and development; support ticket systems; AI integrations; knowledge bases; crisis and dispute management; custom apps, platforms and automation. Engagement options: two. Advice the client acts on alone, or done-for-you implementation. Stated strengths: a developer background, so recommendations get built, and structural fixes rather than tone-only advice. Not stated in the source: pricing, founding date, funding.

Summary

Screenshot of the The Support Queen homepage

Homepage of The Support Queen

Nia Lock runs The Support Queen, a consultancy where she works as both a business consultant and a developer. Its range spans SEO, Google Ads, custom website design and development, customer support systems, AI integrations, knowledge bases and crisis management.

Some clients simply take Nia's advice and carry it out on their own. Others hand the work over to her. She is based in Madrid and serves online and physical businesses around the world, all remotely.

Recorded features

  • Search engine optimisation and organic growth
  • Paid growth through Google Ads
  • Bespoke website design and build
  • Ticketing systems for support
  • Integrations of AI into support
  • Help centres and self-service knowledge bases
  • Managing disputes and crisis situations
  • Tailor-made apps, platforms and automation

Pricing

Pricing model: Paid

See The Support Queen's full pricing (opens in a new tab)

Questions and answers

What is the scope of your work?
Everything that faces the customer: SEO, Google Ads, website design and development, bespoke apps, support systems, AI integrations, knowledge bases and crisis management.
Is your role limited to advice, or do you also build?
She does both. Nia is able to create the dashboards, workflows, help centres and integrations that she suggests.
Is AI customer support something you can assist with?
Yes. AI live chat and AI ticketing deal with routine questions, and pass difficult or sensitive cases on to a human.
What happens during a consultation?
We talk through where support is painful and what a good outcome looks like, and you leave with practical ideas. Any implementation can be scoped together.
Which types of business do you take on?
Online and physical alike. Clients range from a small company overwhelmed by support, to a salon or gym wanting its own custom billing or customer-retention app, through to large, established names. My work spans PBN.LTD (a major hosting company) and SEO for Vivastreet. I live in Madrid and serve clients worldwide, remotely.

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Founder of The Support Queen
NameRole
Nia LockFounder & CEO
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